Updated on 2026/07/30

写真a

HANGUI Shin-ichi

Professor

Title

Professor

External Link
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From School 【 display / non-display 】

  • Obihiro University of Agriculture and Veterinary Medicine   Faculty of Animal Science   Graduated

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From Graduate School 【 display / non-display 】

  • Obihiro University of Agriculture and Veterinary Medicine   Graduate School, Division of Animal Sciences   Master Course   Completed

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Degree 【 display / non-display 】

  • 博士（国際バイオビジネス学） ( 2014.08   東京農業大学 )

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Employment Record in Research 【 display / non-display 】

  • Tokyo University of Agriculture   Faculty of International Agriculture and Food Studies   Department of International Bio-Business Studies   Associate Professor

    2016.04 - 2023.03

  • Tokyo University of Agriculture   Faculty of International Agriculture and Food Studies   Department of Agribusiness Management   Associate Professor

    2023.04 - 2024.03

  • Tokyo University of Agriculture   Faculty of International Agriculture and Food Studies   Department of Agribusiness Management   Professor

    2024.04

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Research Areas 【 display / non-display 】

  • Humanities & Social Sciences / Agricultural and food economics

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Research Interests 【 display / non-display 】

  • マーケティング

  • 消費者行動

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Papers 【 display / non-display 】

  • 公開 Motivational segments of organic farmers in Japan: latent class analysis of a nationwide government survey Reviewed International journal

    Shin-Ichi Hangui

    Organic Agriculture   16 ( 1 )   2026.02

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    Authorship：Lead author,　Corresponding author  

    DOI： 10.1007/s13165-026-00550-y

  • Evaluation of New Primary Products as Tourism Resources

    HANGUI Shin-ichi

    Japanese Journal of Farm Management   63 ( 4 )   59 - 63   2026.01

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    Language：Japanese   Publisher：The Farm Management Society of Japan  

    <p>This study examines the branding of Japanese pufferfish, a new specialty product from Soma City, Fukushima. The Great East Japan Earthquake has negatively affected Soma as a well-known tourist destination, with nearly 40% of respondents having no impression of the city. A survey of consumers in the Tokyo area revealed that Japanese pufferfish, known as a high-class fish, attracted as much interest as traditional flounder, with income significantly affecting Japanese pufferfish’s appeal. However, not all restaurants in Soma serve Japanese pufferfish due to its toxicity. Nevertheless, the Soma Nomaoi festival and “cross-cultural experience” are strong motivators for tourism. Thus, promoting such cultural aspects may enhance the branding of local specialties such as marine products. Accordingly, this study suggests that highlighting tourism motives can help market lesser-known destinations, such as Soma City, and their products.</p>

    DOI： 10.11300/fmsj.63.4_59

    CiNii Research

  • 公開 Japanese label typography and taste-related impressions in traditional condiments Reviewed

    Junya Itano, Shin-ichi Hangui

    International Journal of Gastronomy and Food Science   42   2025.10

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    Authorship：Corresponding author  

    DOI： https://doi.org/10.1016/j.ijgfs.2025.101348

  • Functional claims and consumer choice in Japan: exploring the role of packaging and regulatory focus Reviewed

    Natsumi Imatoku; Shin-ichi Hangui

    British Food Journal   127 ( 12 )   4267 - 4283   2025.08

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    Authorship：Corresponding author  

  • A structural model of customer experience in rural tourism Reviewed

    Hangui, Shin-ichi

    Consumer Behavior in Tourism and Hospitality   19 ( 4 )   633 - 645   2024

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    Language：English   Publishing type：Research paper (scientific journal)  

    DOI： https://doi.org/10.1108/CBTH-03-2024-0088

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Books and Other Publications 【 display / non-display 】

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Misc 【 display / non-display 】

  • これからの農業を担う人への安全教育 : 福島県の教育・研修機関による農作業安全の実践事例

    安全と健康   64 ( 9 )   867 - 869   2013.09

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    Publishing type：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)  

  • 放射性物質による農業被害とその対応

    半杭真一

    農業と経済   78 ( 4 )   49 - 56   2012.04

  • 「産地」「品種」情報によるイチゴの販売戦略への一考察

    半杭真一

    農耕と園藝   64 ( 7 )   40 - 44   2009.07

  • 栽培・技術 全国野菜技術情報 農産物に対する消費者のニーズと購買行動 [福島]県産イチゴに対する消費者のニーズは高い

    半杭真一

    農耕と園藝   63 ( 2 )   40 - 42   2008.02

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Honours, Awards and Prizes 【 display / non-display 】

  • 日本農業労災学会賞学術賞（共同研究学術賞）

    2021.10   日本農業労災学会   ＪＡグループにおけるＧＡＰ推進による農業者所得拡大と労働安全確保を結合したビジネスモデルとその戦略的実践システムの開発

    門間敏幸・半杭真一・兼高秀樹・小原稔・北田紀久雄

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    Award type：Award from Japanese society, conference, symposium, etc. 

  • 日本農業経営学会賞学術賞

    2019.09   日本農業経営学会  

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    Award type：Award from Japanese society, conference, symposium, etc. 

  • 東北農業経済学会木下賞（奨励賞）

    2018   東北農業経済学会  

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    Award type：Award from Japanese society, conference, symposium, etc. 

  • 東北農業経済学会木下賞（学会誌賞）

    2013   東北農業経済学会  

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    Award type：Award from Japanese society, conference, symposium, etc. 

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