Updated on 2024/02/27


IGATA Masayo

Associate Professor


Associate Professor

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Degree 【 display / non-display

  • 農学士 ( 1988.03   東京農業大学 )

Employment Record in Research 【 display / non-display

  • Tokyo University of Agriculture   Faculty of International Agriculture and Food Studies   Department of Agribusiness Management   Associate Professor


  • 東京農業大学   生物産業学部事務部学生課   事務嘱託

    1989.04 - 1990.03

  • 東京農業大学   農学部農業経済学科   副手(有給)

    1990.04 - 1997.03

  • 東京農業大学   農学部総合研究所   講師

    1997.04 - 1998.03

  • 東京農業大学   国際食料情報学部生物企業情報学科   (所属変更)

    1998.04 - 2004.03

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Papers 【 display / non-display

  • Changes in Buying Behavior toward Agriculture Products from Fukushima Prefecture after the Nuclear accident and its Influential Factors: Analysis based on Consumer Questionnaire Survey

    Shiro TSUCHIDA, Masayo IGATA

    Journal of the FAE   ( 30 )   35 - 46   2022.10

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    Language:English   Publishing type:Research paper (scientific journal)   Publisher:Society of Practical Integrated Agricultural sciences  

    This paper aims to analyse consumers' intentions and buying patterns toward agricultural products from Fukushima prefecture after five to seven years since the nuclear power plant accident. Independent Chi-squared test and quantification tape Ⅱ revealed three main points. Firstly, even after five years since the nuclear accident, approximately 20 % of consumers-respondents still had no intention of purchasing agricultural products from Fukushima prefecture. Secondly, the relationship between Fukushima and consumers had the most significant influence on whether to purchase products from Fukushima or not, while consumers who had a stronger connection with Fukushima were more likely to purchase products from Fukushima. Lastly, even among consumers who answered that they would not purchase agricultural products produced in Fukushima no matter how cheap they were, some consumers showed changes in their purchasing intentions over the years.

  • Revealing Contents of Retailers Measures Against Flower Loss ─Case Studies of Three Companies’ Attempts─ Reviewed

    Tamura, Yumeka Uchiyama, Tomohiro Igata, Masayo

    Journal of Agricultural science   67 ( 2 )   81 - 86   2022.09

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    Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)   Publisher:Tokyo Universty of Agriculture  

    The COVID-19 infection has had a significant impact on the flowering industry in Japan. Especially in its first wave from March to May 2020, large amounts of flowers were discarded as a result of a significant decrease in commercial demand, which was called “flower loss”. However, the problem of flower disposal has existed for a long time, such as loss due to unsold products at retail stores and loss due to deviation from market shipping standards. This study aims to clarify the concrete measures against flower loss issues by retailers and the changing situation in the time of Covid-19. The following two points were clarified by a case analysis of three retailers who are actively working on flower loss. First, in order to reduce the loss, they are working on it by developing sales channels for non-standard products, by shortening distribution channels such as subscription services and online D2C sales, by forecasting the number of sales more accurately. Second, utilizing the loss occurs even after taking measures and recycling/upcycling to new products such as compost. The study also makes clear that increasing interest in flower loss under Covid-19 spread has been effective in reducing flower waste across a wide range.

  • Expecting further Communication Research in Rural Life Society under COVID-19

    Igata Masayo

    Journal of the Rural Life Society of Japan   65 ( 2 )   1 - 2   2022.05

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    Language:Japanese   Publisher:The Rural Life Society of Japan  

    DOI: 10.34585/rlsj.65.2_1

  • An Influence of COVIT-19 Related Confusion to In-Farm Internship:A Case on Yao Farm in Hokkaido Reviewed

    Masayo IGATA, Asako IMAI, Katsumori HATANAKA, Takuya YAO 

    Journal of the Rural Life Society of Japan   64 ( 2 )   41 - 47   2021.08

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    Authorship:Lead author, Corresponding author   Language:Japanese   Publishing type:Research paper (scientific journal)   Publisher:The Rural Life Society of Japan  

    In this paper we discussed farm internship in a curriculum for university students. Farm internship in Yao farm gives effects such as securing labor force in a present and future, and adding value through student involvement for farm. For students there are also effects such as understanding of the actual conditions and issues of agricultural management, opportunities for communication and farther experiences. COVID-19 crisis deprived such opportunities from both students and farm. We have provided alternative materials over the network and secured learning opportunities for students. However, substituting of off-campus activities are difficult tasks, and it is necessary to develop further methods.

    DOI: https://doi.org/10.34585/rlsj.64.2_41

  • Development of BuMoc: a Web Application for Learning support of Statistical Tests Reviewed

    Soo-Young Park, Akio Nibe, Hiroyuki Yasue, Masayo Igata, Takahiro Yamada

    Journal of Information Processing   61 ( 5 )   1111 - 1124   2020.05

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

    DOI: http://id.nii.ac.jp/1001/00204516/

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Books and Other Publications 【 display / non-display

  • バイオビジネス・20-環境激変下を創意工夫で生き抜く経営者-

    下口ニナ・今井麻子・井形雅代・Dia Noelle Fernandez Velasco・松本芽依・熊谷達哉・田中雅弘・今村祥己、他( Role: Joint author ,  世界とつながり香り高いコーヒー文化を創造するー茨城県ひたちなか市・サザコーヒーの展開)

    東京農業大学国際バイオビジネス学科・農大出版会  2023.03  ( ISBN:978-4-88694-532-7

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    Total pages:101   Responsible for pages:67-96   Language:Japanese   Book type:General book, introductory book for general audience


  • バイオビジネス・19-守りと攻めのベストバランス経営-

    今井麻子・井形雅代( Role: Joint author ,  飛騨の地域を育て、人を育てる-岐阜県下呂市・天領酒造株式会社のあゆみ-)

    東京農業大学国際バイオビジネス学科・清水書院  2022.03  ( ISBN:978-4-389-43053-5

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    Total pages:145   Responsible for pages:37-61   Language:Japanese  


  • 東日本大震災からの農業復興支援モデル

    渋谷往男、半杭眞一、山本祐司、黒滝秀久、入江彰昭、高畑健、井形雅代、他( Role: Joint author)

    ぎょうせい  2021.03 

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    Language:Japanese   Book type:Scholarly book

  • 東日本大震災からの農業復興支援モデル : 東京農業大学10年の軌跡

    東京農業大学, 足達 太郎, 後藤 逸男 , 半杭 真一 , 井形 雅代

    ぎょうせい  2021  ( ISBN:9784324801086

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    CiNii Books

  • バイオビジネス・9 伝統の継承と新基軸の創出

    新部昭夫、門間敏幸、他( Role: Joint author ,  pp.157-185)

    家の光協会  2011.03  ( ISBN:978-4-259-51841-7

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    Language:Japanese   Book type:Scholarly book

    バイオビジネスケースシリーズの第9集。分担部分は、アルゼンチンで造園家として活躍する猪又氏のケースを整理した「アルゼンチンの大地と融合する日本の心と技の空間芸術 ケース4 -日本庭園造園家・猪又康夫氏の精神世界-」。

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Misc 【 display / non-display

  • オランダ農業のもう一つの顔ー多様な展開で生き残る Invited


    農業と経済   84 ( 1 )   81 - 87   2018

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    Authorship:Lead author   Language:Japanese   Publishing type:Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)  

  • 図書紹介 古塚秀夫・髙田理『現代農業簿記会計』

    井形 雅代

    日本農業経営学会   2009.12

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    Language:Japanese   Publishing type:Article, review, commentary, editorial, etc. (other)  


  • 「知識集約による紫サツマイモを中心とした新需要創造グランドデザインの提案と新需要創造協議会設置支援」

    後藤一寿・大久保研治・平尾正之・井形 雅代他

    独立行政法人農業・食品産業技術総合研究機構九州沖縄農業研究センター   2008.03

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    Authorship:Lead author   Language:Japanese   Publishing type:Article, review, commentary, editorial, etc. (other)  

    担当部分:第7章 菓子加工と蒸熱処理による紅イモの商品化と産地形成-沖縄読谷村の事例- 沖縄県および沖縄読谷村の紅イモを事例に、紅イモ導入の経緯や商品化のプロセスを分析・解説。

  • オランダの酪農とコントラクター

    井形 雅代

    (社)全国農業改良普及支援協会   2006.12

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    Language:English   Publishing type:Article, review, commentary, editorial, etc. (other)  


  • オランダの実学主義を学ぶ


    「新・実学ジャーナル」3月号   2006.03

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    Authorship:Lead author   Language:Japanese   Publishing type:Article, review, commentary, editorial, etc. (other)   Publisher:学校法人東京農業大学  


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Presentations 【 display / non-display

  • Revitalization of Regional Economies through Cooperation among Regioranl Organization and Road-side Stations("MICHI NO EKI"): A Case Study of Michi-no-Eki Kyoda in Nago, Okinawa International conference

    Kazuhisa GOTO, Takayuki AIHARA、井形 雅代

    The Internatinal Society for Southeast Asian Agriculture Science  2010.01 

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    Event date: 2010.01

    Language:English   Presentation type:Oral presentation (general)  


  • Regional Economic Development by tilizing Food-Industrial Claster: A Case of Beni-Imo Processing in Yomitan Village, Okinawa International conference

    Kazuhisa GOTO、井形 雅代

    The International Society for Southeast Asian Agricultural Science  2009.02 

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    Event date: 2009.02

    Language:English   Presentation type:Oral presentation (general)  


  • Agricultural Outsourcing : A Comparison between the Netherlands and Japan International conference

    Wim HEIJMAN、Astrid HENDRIKSEN、井形 雅代

    Eighth International Conference of International society for Intercommunication New Ideas (ISINI)  2005.08 

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    Event date: 2005.08

    Language:English   Presentation type:Oral presentation (general)  



    Akimi FUJIMOTO, Masayo IGATA


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    Event date: 1998.11

    Language:English   Presentation type:Oral presentation (general)  


  • 畑作営農集団における農家女性の現状と意識 International conference

    井形 雅代

    第46回 日本農村生活研究大会(於東京農業大学) 『第46回日本農村生活研究大会報告要旨』  1998.09 

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    Event date: 1998.09

    Language:Japanese   Presentation type:Oral presentation (general)  


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Attractiveness of Research 【 display / non-display

  • 日本の地域から海外まで、環境を保全し資源を生かす新しいバイオビジネスに挑戦したい皆さんの学科です!!