Updated on 2024/07/09

写真b

OHE Yasuo

Professor

Title

Professor

Profile

Professor Ohe has been perusing the topics of rural tourism to explore the new roles of agriculture and rural areas by focusing on rural tourism. He has been conducting theoretical and empirical investigation on rural tourism with econometric methodology under the microeconomic framework. He also served or currently serves as President of the Japan Society for Interdisciplinary Tourism Studies (2019-2023), Japan Academic Society of Tourism (2023-), a Board member of Asia Pacific Tourism Association and (2018-2023), and an Editorial Board member of Tourism Economics (2014-).

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From School 【 display / non-display

  • Hokkaido University   Faculty of Agriculture   Department of Agricultural Economics   Graduated

    1973.04 - 1978.03

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    Country:Japan

From Graduate School 【 display / non-display

  • Graduate School of Environmental Science, Hokkaido University   Graduate School, Division of Earth Environmental Science and Technology   Master Course   Completed

    1978.04 - 1980.03

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    Country:Japan

Degree 【 display / non-display

  • PhD ( 1992.09   Hokkaido University )

  • Master of Science ( 1980.03   Hokkaido University )

  • Bachelor of Agriculture ( 1978.03   Hokkaido University )

Employment Record in Research 【 display / non-display

  • Tokyo University of Agriculture   Faculty of International Agriculture and Food Studies   Department of Agribusiness Management   Professor

    2023.04

  • Tokyo University of Agriculture   Faculty of International Agriculture and Food Studies   Department of International Bio-Business Studies   Professor

    2020.04 - 2023.03

Professional Memberships 【 display / non-display

  • The Agricultural Economics Society of Japan

    1985.10

  • The Farm Management Society of Japan

    1986.04

  • The Association for Regional Agricultural and Forestry Economics

    1993.04

  • The Japan Academic Society of Tourism

    1995.06

  • The Japan Society for Interdisciplinary Tourism Studies

    2001.10 - 2023.03

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Research Areas 【 display / non-display

  • Humanities & Social Sciences / Economic statistics  / Agricultural economics

  • Humanities & Social Sciences / Tourism studies  / rural tourism

Research Interests 【 display / non-display

  • rural tourism

  • farm diversification

  • multifunctionality in agriculture

  • rural policy

  • Tourism Economics

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Papers 【 display / non-display

  • Profitability in Rural Restaurants and Owners' Motivation to Agritourism: A Case from Nepal Reviewed International coauthorship International journal

    Kumar Bhatta, Ram Prasad Gajurel, Toshinori Tanaka, Yasuo Ohe

    International Journal of Tourism Research   26 ( 3 )   2024.05

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    Authorship:Last author   Language:English   Publishing type:Research paper (scientific journal)  

    DOI: https://doi.org/10.1002/jtr.2651

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  • The Recognition, Measurement and Disclosure of Biological Assets of Selected Agritourism Farms in Region IV-A, Philippines Reviewed International coauthorship International journal

    Hanna D. Miranda-Quibot and Yasuo Ohe

    Journal of Economics, Finance and Accounting Studies   6 ( 2 )   1 - 14   2024.03

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    Authorship:Last author   Language:English   Publishing type:Research paper (scientific journal)   Publisher:AL-KINDI CENTER FOR RESEARCHAND DEVELOPMENT  

    DOI: 10.32996/jefas

    DOI: 10.32996/jefas.2024.6.2.1

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  • Exploring the Viability of Utilizing Agricultural and Rural Areas for Tourism: A Comparative Analysis of Farming Between Conventional and Agritourism Farms during the COVID-19 Pandemic Reviewed International coauthorship International journal

    Issa Kachenje and Yasuo Ohe

    Journal of Academics Stand Against Poverty   4   58 - 75   2024.03

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    Authorship:Last author   Language:English   Publishing type:Research paper (scientific journal)  

    DOI: https://doi.org/10.5281/zenodo.11080927

    DOI: https://doi.org/10.5281/zenodo.11080927

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  • Investigation of Factors Determining the Names of Farm Restaurants by A Comparison Kanto and Kinki Regions in Japan Reviewed

    Tatsuki Katayama and Yasuo Ohe

    Journal of Tourism Research   64 ( 64 )   24 - 32   2023.12

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    Authorship:Corresponding author   Language:Japanese   Publishing type:Research paper (scientific journal)   Publisher: The Japan Academic Society of Tourism  

    Although a restaurant’s name is important when seeking to attract tourists, few studies have been conducted of the factors involved. This paper investigated the names of farm restaurants and the factors that influenced their naming, focusing on the Kanto and Kinki areas. To do so, we collected data from the websites of 291 farm restaurants: 183 in Kanto and 108 in Kinki. First, we characterized the naming of restaurants by co-occurrence network analysis. We found that owners of Kanto restaurants prefer familiarity, while those in Kinki prefer names that remind readers of diversity and the connection between farms and food. Second, from an estimation of the logit model to identify factors causing differences between the two areas, we found that farm restaurants in Kanto feature imaginary words of the countryside and familiar words, while those in Kinki feature words emphasizing food quality and good service.

    DOI: 10.51059/nihonkanko.64.0_24

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  • Contents Tourism and Perceptions of Residents in A Local Community: The case of Chichibu Reviewed

    Sota Horikoshi and Yasuo Ohe

    Journal of Tourism Research   64 ( 64 )   33 - 41   2023.12

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    Authorship:Corresponding author   Language:Japanese   Publishing type:Research paper (scientific journal)   Publisher: The Japan Academic Society of Tourism  

    Contents tourism is attracting growing interest as a promotion measure in community-based tourism. Particularly, amine fans are often attracted to the locale of an anime. Their visits are called “pilgrimages” and often carry excessive expectations for the economic benefits, despite the limited life span of that kind of tourism. From an empirical point of view, the perception among residents of the changes that take place after the occurrence of contents tourism has not been fully investigated. This paper addresses this matter by focusing on Chichibu, which has often been the site of popular anime and has attracted anime fans as tourists. The authors conducted on-site interviews with 52 residents, including shop owners, and quantitatively investigated the perception of socio-economic effects and factors influencing such effects. The results revealed that among residents, psychological effects were often perceived, such as enhancement of the self-esteem of the local community, which could outlast the short-lived economic effects. Although this psychological aspect is likely to be underestimated, it should be taken into account when we consider the effects of contents tourism, because it lasts longer in residents’ perceptions and becomes a factor that forms community pride.

    DOI: 10.51059/nihonkanko.64.0_33

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Books and Other Publications 【 display / non-display

  • Community-based Rural Tourism and Entrepreneurship: A Microeconomic Approach Reviewed

    Yasuo Ohe( Role: Sole author)

    Springer Nature  2020.02  ( ISBN:978-981-15-0382-5

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    Total pages:329   Responsible for pages:329   Language:English   Book type:Scholarly book

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  • Agribusiness in Practice (Eds. Masayo Igata and Saville Ramadhona) Reviewed

    Yasuo Ohe, Takahiro Yamada, and Koji Kihara( Role: Joint author)

    Tokyo University of Agriculture Press  2024.03  ( ISBN:978-4-88694-538-9

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    Total pages:78   Responsible for pages:55-71   Language:Japanese   Book type:Textbook, survey, introduction

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  • International Cases in Tourism Marketing (Gürhan Aktaş and Metin Kozak eds.) Reviewed International journal

    Maurizio Droli and Yasuo Ohe( Role: Joint author ,  Communicating healthy forest air as medicine)

    Routledge  2022.06  ( ISBN:9781000600315

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    Total pages:270   Responsible for pages:94-96   Language:English   Book type:Scholarly book

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  • Sustainable Tourism X Reviewed

    Yasuo Ohe( Role: Contributor ,  Rural tourism under the new normal: new potentials from a Japanese perspective )

    Wessex Institute  2022.05  ( ISBN:978-1-78466-461-9

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    Total pages:150   Responsible for pages:51-62   Language:English   Book type:Scholarly book

    DOI: 10.2495/ST220051

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  • 持続可能な酪農-SDGsへの貢献-(木村純子・中村丁次編著)

    大江靖雄( Role: Contributor ,  学校給食牛乳の飲み残しおよび紙パックの回収の取り組みの実態と課題)

    中央法規  2022.03  ( ISBN:9784805884447

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    Total pages:309   Responsible for pages:41-72   Language:Japanese   Book type:Scholarly book

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Misc 【 display / non-display

  • 集客数と収益性 議論で自立化を ~「農泊」で目指す地域の姿とは⁉ ~ Invited

    大江靖雄

    ツーリズム・メディア・サービス   2023.10

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    Authorship:Lead author, Last author, Corresponding author   Language:Japanese   Publishing type:Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher:Tourism Media Service  

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    Other Link: https://tms-media.jp/posts/14375/

  • 農泊で目指す地域の姿とは⁉  Invited

    大江靖雄

    トラベルニュース   2023.10

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    Authorship:Lead author   Language:Japanese   Publishing type:Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher:トラベルニュース  

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  • 農泊推進実行計画に見るコロナ後 Invited

    大江靖雄

    ニューカントリー   835   30 - 31   2023.10

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    Authorship:Lead author   Language:Japanese   Publishing type:Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher:ニューカントリー  

  • Investigating the Key Factors toward Sustainable Rural Tourism and Entrepreneurship Invited

    Yasuo Ohe

    Agricultural Biotechnology   6 ( 5 )   79 - 81   2022.05

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    Authorship:Lead author   Language:Japanese   Publishing type:Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)   Publisher:Hokuryukan  

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  • 書評 井上和衛著『いま、改めて見直すイギリスの農政転換・農村政策の展開』 Invited

    大江靖雄

    農業経営研究   59 ( 3 )   99 - 100   2021.10

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    Authorship:Lead author   Language:Japanese   Publishing type:Article, review, commentary, editorial, etc. (bulletin of university, research institution)   Publisher:日本農業経営学会  

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Works 【 display / non-display

  • ブラジルセラード地帯における農家活動に関する調査

    2003

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  • イタリアウンブリア州におけるアグリ・ツーリズム農家に関する調査

    2003

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  • Survey on Agritourism Farms in Umbria, Italy

    2001

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  • Farm Survey in the Cerrados Area, Brazil

    2001

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  • Survey on Agritourism Farms in Umbria, Italy

    2001

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Honours, Awards and Prizes 【 display / non-display

  • Best Paper Award (Thesis in Progress Session)

    2023.07   APTA (Asia Pacific Tourism Association)   Assessing The Economic Vulnerability of Conventional Farmers Versus Agritourism Farmers in Tanzania: A Farm Efficiency Comparison During The Pandemic

    Issa Abrahaman Kachenje and Yasuo Ohe

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    Award type:Award from international society, conference, symposium, etc.  Country:Thailand

  • The First Prize for the Tourism Forecasting Competition amid COVID-19

    2022.06   IATE (International Association for Tourism Economics)   Visitor arrivals forecasts amid COVID-19: A perspective from the Asia and Pacific team

    Asia Pacific Team

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    Award type:Award from international society, conference, symposium, etc.  Country:Japan

  • Agricultural Economics Society of Japan Award for Excellency in Academic Publishing

    2021.03   The Agricultural Economics Society of Japan   Community-based Rural Tourism and Entrepreneurship: A Microeconomic Approach

    Yasuo Ohe

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    Award type:Award from Japanese society, conference, symposium, etc.  Country:Japan

  • The Best Paper Award Asia Pacific Tourism Association

    2018.07   Asia Pacific Tourism Association  

    Yasuo Ohe

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    Award type:Award from international society, conference, symposium, etc.  Country:Korea, Republic of

  • 農業技術功労者表彰

    2014.12   農林水産技術会議  

    大江靖雄

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    Award type:International academic award (Japan or overseas)  Country:Japan

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Scientific Research Funds Acquisition Results 【 display / non-display

  • Research on the requirements for building a local commons of agriculture as a core of living space

    2021.07 - 2024.03

    Grant-in-Aid for Scientific Research  Grant-in-Aid for challenging Research(Exploratory)

    Noriko Akita

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    Authorship:Coinvestigator(s)  Grant type:Competitive

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  • 食育を通した乳幼児の母子保健と保育の地域包括・多職種連携の教育と支援に関する研究

    2020.04 - 2023.03

    科学研究費補助金  基盤研究(C)

    後藤田 宏也

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    Authorship:Coinvestigator(s)  Grant type:Competitive

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  • ツーリズムの心理的効果に関する研究

    2020.04 - 2023.03

    科学研究費補助金  基盤研究(B)

    小口孝司

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    Authorship:Coinvestigator(s)  Grant type:Competitive

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  • 農業法人の垂直的・水平的経営戦略が地域農業に与える経済的、社会的影響

    2020.04 - 2022.03

    科学研究費補助金  基盤研究(B)

    佐藤和憲

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    Authorship:Coinvestigator(s)  Grant type:Competitive

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  • 農村コミュニティ・ベース・ツーリズムの新展開とソーシャル・インパクト

    2018.04 - 2023.03

    科学研究費補助金  基盤研究(A)

    大江靖雄

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    Authorship:Principal investigator  Grant type:Competitive

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Other External Funds 【 display / non-display

  • 学校給食における牛乳飲み残しの社会的費用の推計と削減策

    2019.04 - 2021.03

    民間財団等 

    大江靖雄

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    Authorship:Principal investigator  Grant type:Competitive

  • わが国酪農経営の多角化と経営効率性に関する実証分析

    2016.04 - 2017.03

    民間財団等 

    大江靖雄

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    Authorship:Principal investigator  Grant type:Competitive

  • 日本と欧州諸国企業における食育外部性のエビデンスと政策支援課題の解明

    2015.06 - 2018.03

    農林水産省 

    大江靖雄

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    Authorship:Principal investigator  Grant type:Competitive

  • 21世紀に向けたグリーンツーリズムによる都市と農村の新たな関係構築に関する研究

    1998.10 - 1999.09

    地球環境財団 

    福岡克也

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    Authorship:Principal investigator  Grant type:Competitive

Past of Commissioned Research 【 display / non-display

  • 第4次松戸市食育推進計画策定に関する市民アンケート及び 市内4大学に通学する大学生アンケート調査業務委託

    2021.06 - 2022.03

    松戸市  一般受託研究  The General Consignment Study

    大江靖雄

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    Authorship:Coinvestigator(s) 

Past of Cooperative Research 【 display / non-display

  • イタリア・アグリツーリズムの持続的発展の経営的条件

    1994.06

    イタリア ペルージア大学  国際共同研究  International Cooperative Research

    大江靖雄、Adriano Ciani

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    Authorship:Principal investigator 

Presentations 【 display / non-display

  • Wage Determinant Factors of Semi-Volunteer Tourism Helping Farm Work International conference

    Takaya Hirayama and Yasuo Ohe

    APTA 2024 Conference   2024.07  Asia Pacific Tourism Association (APTA)

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    Event date: 2024.07

    Language:English   Presentation type:Oral presentation (general)  

    Venue:Macau   Country:Macao  

  • A Comparative Study of Miyazaki, Sendai, and Kobe Wagyu Restaurants by Text Mining International coauthorship

    Shinekhuu Battur and Yasuo Ohe

    The 117th Annual Conference of The Japan Academic Society of Tourism  2024.06  The Japan Academic Society of Tourism

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    Event date: 2024.06

    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:Kobe Gakuin University Tase Campus   Country:Japan  

  • ポストコロナ期における訪日外国人旅行者の農泊選好と特性-オーバーツーリズムの解消と地方誘客の観点から― International coauthorship

    片山達貴・大江靖雄

    日本観光学会第117回全国大会  2024.06  日本観光学会

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    Event date: 2024.06

    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:神戸学院大学多瀬キャンパス   Country:Japan  

  • Wage Determinant Factors for Nominally Paid Farm Work Tourists: An Emerging Type of Rural Tourism in The Face of Labour Shortage in Rural Japan International conference

    Takya Hirayama and Yasuo Ohe

    9th Conference of The International Association for Tourism Economics  2024.05  9th Conference of The International Association for Tourism Economics

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    Event date: 2024.05

    Language:English   Presentation type:Oral presentation (general)  

    Venue:Orlando, USA   Country:United States  

    Other Link: https://hospitality.ucf.edu/9th-conference-of-the-international-association-for-tourism-economics/

  • Factors Influencing the Accounting for Biological Assets: The Case of Selected Agritourism Farms in the Philippines International coauthorship International conference

    Hanna D. Miranda-Quibot and Yasuo Ohe

    The 15th International Conference on Environmental and Rural Development  2024.03  International Society of Environmental and Rural Development

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    Event date: 2024.03

    Language:English   Presentation type:Oral presentation (general)  

    Venue:Khon Kaen   Country:Thailand  

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Symposium 【 display / non-display

  • 酪農と持続可能な社会の実現

    大江靖雄

    online  2021.05  -  2021.05

Teaching Experience 【 display / non-display

  • 農村ツーリズムの経済学―多面的機能から自立的ビジネスに向けて-

  • Economics of Rural Resource Management

  • 農林社会経済学特別講義Ⅰ

  • 農業経済学概論

  • 農業多面的機能論

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Committee Memberships 【 display / non-display

  • The Japan Society for Interdisciplinary Tourism Studies   President  

    2019.06 - 2023.05   

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    Committee type:Academic society

  • The Agricultural Economics Society of Japan   Vice President  

    2012.04 - 2014.03   

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    Committee type:Academic society

  • Tourism Economics   Editorial Board Member  

    2014.05   

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    Committee type:Academic society

  • Japan Academic Society of Tourism   President  

    2023.04   

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    Committee type:Academic society

  • Agriculture   Editorial Board Member  

    2022.12   

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    Committee type:Academic society

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Social Activities 【 display / non-display

  • 千葉県「都市農山漁村交流活性化事業」業務委託に係る選考委員

    Role(s): Consultant

    千葉県農林水産部流通販売課  千葉県教育会館  2023.10

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    Audience: General, Governmental agency

  • 農泊優良事例調査検討委員会委員

    Role(s): Consultant

    農林水産省関東農政局  農泊優良事例調査検討委員会  野村アグリプランニング&アドバイザリー株式会社  2023.08 - 2024.03

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    Audience: General, Governmental agency

  • 千葉大学大学院園芸学研究院教員審査委員会審査委員

    Role(s): Consultant, Logistic support

    千葉大学大学院園芸学研究院  千葉大学大学院園芸学研究院教員審査委員会  千葉大学大学院園芸学研究院  2023.07 - 2023.10

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    Audience: Researchesrs

  • デジタル田園都市国家構想交付金(地方創生推進タイプ・地方創生拠点整備タイプ)評定委員

    Role(s): Consultant

    内閣府  内閣府  2023.05

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    Audience: Governmental agency

  • 科学研究費委員会専門員

    日本学術振興会  2021.06 - 2023.11

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    Audience: Researchesrs, Scientific

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Media Coverage 【 display / non-display

  • 酪農教育ファーム推進員会委員

    中央酪農会議  2006.04

Academic Activities 【 display / non-display

  • 科学研究費委員会専門員

    日本学術振興会  2016.12 - 2019.11

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    Type:academic_research 

Basic stance of industry-university cooperation 【 display / non-display

  • 農業経営の多角化や農村活性化の課題に関する産学連携を図りたい

Attractiveness of Research 【 display / non-display

  • 可能性に満ちている農業と農村、そして食に関するビジネスについて一緒に研究し、社会的な貢献のあり方を探りましょう。