Updated on 2023/01/11



Associate Professor


Associate Professor

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Degree 【 display / non-display

  • 博士(国際バイオビジネス学) ( 2011.03 )

Employment Record in Research 【 display / non-display

  • Tokyo University of Agriculture   Faculty of International Agriculture and Food Studies   Department of International Bio-Business Studies   Associate Professor


External Career 【 display / non-display

  • Kyushu University   Lecturer

    2018.04 - 2020.03

Research Areas 【 display / non-display

  • Humanities & Social Sciences / Area studies  / 東南アジア研究/マレーシア研究

Papers 【 display / non-display

  • Personal values underlying ethnic food choice: Means-end evidence for Japanese food

    Yeong S. Tey, Poppy Arsil, Mark Brindal, Su Y. Liew, Chi T. Teoh, Rika Terano

    Journal of Ethnic Foods   5 ( 1 )   33 - 39   2018.03

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    Publishing type:Research paper (scientific journal)   Publisher:Springer Science and Business Media LLC  

    Ethnic cuisines are increasingly popular in global food markets. This study identifies the personal values underlying Malaysian consumers' decision making with respect to Japanese food.
    A total of 134 Malaysian consumers were interviewed and analyzed using means-end chain methodology.
    Our findings indicate that Japanese food is chosen for the values that the attribute tasty can help achieve, not for that attribute per se.
    Identified values primarily related to longevity, meaningful life-style and sense of accomplishment. The identification of these connections is an important step in understanding why a particular ethnic food is favored by foreign consumers. Our findings could be helpful to restaurateurs in meeting marketing strategies with consumer values and policymakers when designing health campaigns.

    DOI: 10.1016/j.jef.2017.12.003


  • Paddy farmer's perception and factors influencing attitude and intention on adoption of organic rice farming

    Ashari, J. Sharifuddin, Z. Mohammed, R. Terano

    International Food Research Journal   25   2018.01

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    Publishing type:Research paper (scientific journal)  

    © 2008 IFRJ, Faculty of Food Science & Technology, UPM. As a staple food, the availability of rice is essential for Indonesian people. It is undoubtable that Green Revolution (GR) has a significant contribution to rice production. However, GR also emerges the detrimental impact, mainly on the environment. The expectation is that organic farming is an appropriate solution for dealing with this issue. On one side, the increased in demand for healthy food implies the organic farming has a good prospect. However, the adoption rate of organic farming is still low among farmers. This study aims at examining the perceptions of paddy farmer and factor affecting attitude and behavioral intention to adopt organic rice farming. This study involved 600 paddy farmers as respondents in Sragen District, Central Java, Indonesia. The study grouped the respondents into two categories, i.e., semi-organic and conventional farmers. The data were collected through a structured questionnaire. The results showed that the perceived usefulness, perceived ease, and environmental concern affected positive and significantly on attitude. Meanwhile, the behavioral intention was influenced significantly by attitude, subjective norm, moral obligation and perceived behavioral control. Conclusively, the perceptions on technology characteristic, environmental concern, moral obligation have a positive impact on attitude and intention to adopt organic rice farming. Therefore, the dissemination of organic rice technology should be accelerated to take the advantages of positive attitudes by changing their mindset toward adopting organic rice farming.


  • ザンジバルにおけるフィールドワーク指導コーチングフェローによる指導実践の報告 (多文化教育実践(第2回))

    阿部 哲, 寺野 梨香, 牛久 晴香

    多文化社会研究 = Journal of global humanities and social sciences, Nagasaki University   4   451 - 473   2018

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)   Publisher:長崎大学 多文化社会学部  

    CiNii Articles

  • Opinions of Non-Vegetarian Consumers Among the Chinese Community in Malaysia Toward Vegetarian Food and Diets

    Zainalabidin Mohamed, Rika Terano, Shun Jing Yeoh, Abdullahi Iliyasu

    Journal of Food Products Marketing   23   80 - 98   2017.01

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    Authorship:Lead author   Publishing type:Research paper (scientific journal)  

    © 2017 Taylor & Francis. Generally, vegetarianism has been gaining in popularity, especially among the Chinese and Indian communities. This could be due to religious beliefs, or it could be due to health concerns. The advancement in food technology has made the intake of plant-based protein products possible for vegetarian consumers through meat substitutes. As food consumption trends in Malaysia are characterized by foods with high cholesterol and calories and lower amounts of plant foods, there is concern about healthy eating and health among Malaysians. Statistics have shown that there are obesity and heart-related problems among Malaysians, that the numbers are increasing, and that these phenomena are related to the food that is currently being consumed by Malaysians. The objective of this study is to identify the potential market for vegetarian food among non-vegetarian Chinese consumers in Malaysia. The specific objectives are to determine the dimensions of non-vegetarian consumers’ opinions toward vegetarian food and diets, and to determine the factors that influence non-vegetarian consumers’ opinions toward vegetarian food and diets. Five hundred Chinese respondents who are non-vegetarians were interviewed using a structured questionnaire distributed in Pinang. Descriptive analysis, factor analysis, and binary logistic regression were used in this study. The results of the study show that more than 58.6% of the respondents have a positive opinion toward vegetarian food and diets. They could be influenced by their demographic profiles, food preferences and knowledge, attitudes, and beliefs toward vegetarian food and diets. Environmental and animal well-being concerns, being taught to be vegetarian for religious reasons, and the influence of surrounding people on eating habits were also important factors influencing non-vegetarians’ opinions on vegetarian food and diets.

    DOI: 10.1080/10454446.2017.1244795


  • Factors influencing consumption decision of fresh fruits from Malaysia: A case of foreign nationals in Malaysia

    C. Suntharalingam, R. Terano

    International Food Research Journal   24   1437 - 1444   2017.01

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    Publishing type:Research paper (scientific journal)  

    © All Rights Reserved. This study was carried out as a move to increase Malaysia's fruit exports. The purpose of this study was to identify factors that influence the consumption decision of foreign nationals in Malaysia as move to understand their behavior and pattern in purchasing fresh fruits from Malaysia. This study was carried out in Malaysia among foreign nationals and it was found to be the first of its nature to be carried out in Malaysia. A total of eighty three respondents participated in six focus group discussions. Data was analyzed via exploratory factor analysis which is commonly used in examining consumer preferences and behavior. The three factors identified in influencing the consumption decision of Malaysian fresh fruits among foreign nationals were (1) price and fruit intrinsic attributes; (2) fruit physical aspects and uniqueness; and (3) occasion, familiarity and user status.


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Books and Other Publications 【 display / non-display

Presentations 【 display / non-display

  • わが国におけるムスリムフレンドリーの取組状況と地方圏での対応 International conference

    寺野梨香, 佐藤真弓

    2020 年度日本農村生活学会大会 (第 68 回大会)  2020.10 

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    Event date: 2020.10

    Language:Japanese   Presentation type:Oral presentation (general)  

  • Muslim consumers’ acceptance level in purchasing Imported Instant Noodle International conference

    Rika Terano

    Thailand Halal Assembly  2017.11 

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    Event date: 2017.11

    Language:English   Presentation type:Oral presentation (general)  

  • マレーシアの食品市場セミナー Invited


    グローバル展開講演会群馬県農畜産物等輸出推進機構主催群馬県農畜産物輸出促進セミナー  2017.02 

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    Event date: 2017.02

    Language:Japanese   Presentation type:Oral presentation (invited, special)  

  • Malaysian Good Agriculture Practice (MyGAP) towards greener farming practice International conference

    Rika Terano

    ISSAAS 2016: International Congress and General Meeting  2016.11 

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    Event date: 2016.11

    Language:English   Presentation type:Oral presentation (general)  

  • マレーシアにおけるハラル認証制度とイスラム消費者が持つ日本のハラル認証への意識 Invited


    東京農業大学総合研究所主催シンポジウム(於 東京農業大学) 「ハラル食品を知る~新たなビジネスチャンスへの挑戦~」  2016.11 

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    Event date: 2016.11

    Language:Japanese   Presentation type:Symposium, workshop panel (nominated)  

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Teaching Experience 【 display / non-display

  • Introduction to agribusiness and management

  • Introduction to agribusiness management

  • IDEA Summercampプログラム

  • 米国Bootcamp

  • Agri-entrepreneurship and rural revitalization

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Social Activities 【 display / non-display

  • マレーシアとハラル解説

    Role(s): Filming support

    群馬県農畜産物等輸出推進機構主催  上毛新聞  2017.02

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    Type:Seminar, workshop

    File: 上毛新聞 切抜き2.jpg