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TERANO Rika Professor |
Employment Record in Research 【 display / non-display 】
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Tokyo University of Agriculture Faculty of International Agriculture and Food Studies Department of Agribusiness Management Associate Professor
2023.04 - 2025.03
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Tokyo University of Agriculture Faculty of International Agriculture and Food Studies Department of Agribusiness Management Professor
2025.04
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Tokyo University of Agriculture Faculty of International Agriculture and Food Studies Department of International Bio-Business Studies Associate Professor
2020.04 - 2023.03
External Career 【 display / non-display 】
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Tokyo University of Agriculture Faculty of International Agriculture and Food Studies, Department of Agribusiness Management Associate Professor
2020.04
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Kyushu University Lecturer
2018.04 - 2020.03
Research Areas 【 display / non-display 】
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Humanities & Social Sciences / Local studies / 東南アジア研究/マレーシア研究
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Humanities & Social Sciences / Agricultural and food economics
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Environmental Science/Agriculture Science / Agricultural sociology
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Humanities & Social Sciences / Business administration / アントレプレナーシップ/マーケティング
Papers 【 display / non-display 】
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多様化する放牧の実践知と類型化 ～繁殖経営の知識創造と課題～ Invited International coauthorship
寺野梨香， 井形雅代， 下口ニナ， ファディラシャウカット
畜産の情報 58 - 65 2025
Authorship：Lead author Language：Japanese Publisher：独立行政法人農畜産業振興機構
わが国の農業には、耕作放棄地の拡大や農業従事者の高齢化という大きな課題があり、大分県も例外ではない。耕作放棄地の再利用や農作業の省力化を考えると、大分県豊後高田市にあるような果樹園や茶園に利用されていた傾斜地を活用するのは困難である。そこで注目されているのが放牧である。肉牛の繁殖経営における放牧は目新しくはないものの、近年、地域の課題に寄り添う省力化・省コスト化を徹底した親子周年放牧技術が確立されている。本稿では、親子周年放牧の新規農家への技術移転について、SECIモデルによる知識創造を援用して課題を明らかにした。
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Terano Rika, Furuhashi Gen, Fukuda Ryuichi
Japanese Journal of Agricultural Economics 27 ( 0 ) 112 - 117 2025.03
Language：English Publisher：The Agricultural Economics Society of Japan
<p>This paper introduces a case study that has started inbound promotion for over several decades and started focusing on Muslim tourism from Malaysia and Indonesia since the last decade. Hakuba-Goryu, one of famous ski resort areas, takes advantage of opportunities to receive Muslim visitors and understand the hospitalities in association with external actors to introduce foreign group visitors to Japan’s international exchange program. With the experience of Muslim-friendly practices, they receive individual Muslim tourists and develop their unique content for diverse visitors with creative tourism content. Hakuba Goryu additionally has spotlighted local residents from high schools, daycare centers and homestay/accommodation entities, and utilized them based on its practices as diverse local human resources.</p>
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Tomato Consumer Behavior in Hino City, Japan: Application of Multiple Correspondence and K-means Cluster Analyses
SAVILLE RAMADHONA, GUNASEKARA HETTIGE SAMITHA LAKSHAN, HATANAKA KATSUMORI, SHIMOGUCHI NINA N., TERANO RIKA
International Journal of Environmental and Rural Development 15 ( 2 ) 157 - 166 2025
Language：English Publisher：Institute of Environmental Rehabilitation and Conservation, Research Center
<p>Japan is currently facing multiple challenges related to an aging society, including labor shortages in various sectors, especially in agriculture. Despite government support, new farmers struggle to discern and understand market trends, changing consumer behavior, and seasonal changes. This study focuses on tomatoes and aims to assist new farmers and producers in making strategic decisions by utilizing data science techniques to understand local market consumer behavior and trends. A questionnaire survey was used to identify consumer behavior based on demographic characteristics, consumer preferences, seasonal buying and consumption behaviors, spending price per purchase, and purchasing channels. We collected 316 valid data points using a questionnaire survey deployed in face-to-face interactions across multiple locations as well as online collection methods. Data was collected from May 01, 2022, to June 30, 2022. Multiple correspondence analysis and K- means cluster analysis were used to determine six consumer segments - convenient supermarket shoppers, premium salad shoppers, price-conscious tomato enthusiasts, diverse tomato tasters, quality-conscious shoppers, and gourmet tomato shoppers. The analyses revealed the unique characteristics of tomato purchasing and consumption behaviors, including variations in tomato type, consumption type, season, demographic factors, and preferred purchasing channels. This study further explored the factors influencing tomato purchasing decisions within each segment by integrating data-driven decision-making principles. This approach allows for actionable insights facilitated by understanding local consumers while empowering new tomato farmers to make informed decisions.</p>
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Technical Efficiency of Rice Yield: Insights from IADA North-West Selangor, Malaysia
TERANO RIKA, RAMLI NURUL NADIA, SHARIFUDDIN JUWAIDAH, ALI FAZLIN
International Journal of Environmental and Rural Development 16 ( 1 ) 111 - 116 2025
Language：English Publisher：Institute of Environmental Rehabilitation and Conservation, Research Center
<p>Despite Malaysia’s concerted efforts to increase rice production, the self- sufficiency ratio significantly declined from 70.0% in 2018 to 62.6% in 2022. The country’s rice production primarily relies on ten granary areas in Peninsular Malaysia, with the Integrated Agricultural Development Area <i>(</i>IADA) North-West Selangor known for its high productivity. In the 2015 - 2016 main season, the region achieved a rice production rate of 6.0 tons per hectare, higher than the national average of 4.6 tons per hectare and 5.0 tons per hectare for other granary areas. However, by the 2020 - 2021 main season, productivity in IADA North-West Selangor had fallen to 4.8 tons per hectare, mirroring a worrying trend observed across other granary areas. Concurrently, the average national yield fell to 3.8 tons per hectare, while the average in granary areas dropped to 4.4 tons per hectare, indicating an overall downward trend. This study aims to identify factors influencing rice productivity in IADA North-West Selangor, a region struggling to maintain its historically high productivity levels. We conducted interviews with 74 Malay and Chinese farmers using a structured questionnaire to assess technical efficiency, which is a key determinant of yield. Stochastic frontier analysis (SFA) revealed significant variations in technical efficiency among farmers, suggesting potential for improvement across the region. Although farmers in IADA North-West Selangor currently exhibit lower yields and technical efficiency compared to their historically high values, there are promising signs of improved productivity with the right interventions which are applicable in other rice granaries.</p>
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Improving the Farm Business and Resilience of New Farmers: Case of a Greenhouse Tomato Farmer in H City, Tokyo
TERANO RIKA, SAVILLE RAMADHONA, SHIMOGUCHI NINA N., GUNASEKARA HETTIGE SAMITHA LAKSHAN, HATANAKA KATSUMORI
International Journal of Environmental and Rural Development 15 ( 1 ) 72 - 78 2024
Language：English Publisher：Institute of Environmental Rehabilitation and Conservation, Research Center
<p>Among new farmers, farming discontinuation within a few years is prevalent due to various issues, including difficulty in securing farmland, insufficient technology adoption, low income, and weak branding. In recent years, the importance of recruitment and support services for new farmers has been gaining recognition. Therefore, studies that can provide insights and innovations to improve the business operations and resilience of each new farmer are relevant and timely. Tomato is the most common fruit vegetable consumed fresh or processed in Japan. For new farmers, tomatoes are considered one of the favored high-value commodities for production. In response to the needs of a young female new farmer who ventured into greenhouse tomato farming in H City, Tokyo, this study aims to clarify the consumption and purchasing behavior, satisfaction and brand familiarity of randomly selected tomato consumers. We conducted a consumer survey from May to June 2022. Although we had 470 respondents, we only utilized responses from 213 consumer-respondents to capture the characteristics and preferences of those who experienced buying tomatoes from the selected farm (NF Farm). Through this case study approach, the survey revealed that supermarkets (31%) were the main place of purchase for fresh tomatoes due to convenience, followed by direct stores (28%) and unmanned stores (17%) due to both convenience and good product quality. Results indicated that cherry tomatoes were the most widely consumed across all seasons, while summer was the season with highest consumption of all tomato types, with prices ranging between 101 JPY and 500 JPY (1 USD = 133.9 JPY). After only 5 years in business, NF Farm seemed to have gained a fan base. Unfortunately, 63.8% of consumer- respondents indicated no knowledge of the farm logo. Most related the farm to the name of the farmer. Thus, there is a need for NF Farm to re-evaluate its farm brand (e.g., logo, farm name, labeling) so that it will be properly recognized even by its long-time customers.</p>
Books and Other Publications 【 display / non-display 】
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東京農業大学国際食料情報学部アグリビジネス学科, 半杭 真一 , 内山 智裕 , 井形 雅代, 犬田 剛, 木原 高治, 金 東律, 茂野 隆一 , 下口 ニナ, 寺野 梨香, 半田 唯清, 藤原 ふゆ, 山田 崇裕, Saville Ramadhona
東京農業大学出版会 2025 （ ISBN:9784886945518 ）
Language：Japanese
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守りと攻めのベストバランス経営 : 東京農大型バイオビジネス・ケース(NBC)
東京農業大学国際バイオビジネス学科, 渋谷 往男, 今井 麻子, 井形 雅代, 小川 晧士, 木原 高治, 下口 ニナ, 鈴木 萌, 鈴村 源太郎, 寺野 梨香, 半杭 真一, 松本 龍一
清水書院 2022 （ ISBN:9784389430535 ）
Language：Japanese
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藤島 廣二, 伊藤 雅之, 矢野 泉, 木村 彰利, 寺野 梨香
筑波書房 2021 （ ISBN:9784811905976 ）
Language：Japanese
Scientific Research Funds Acquisition Results 【 display / non-display 】
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農泊の地域運営化と多様性対応による持続的発展への転換過程と支援方策
Grant number：24K15508 2024.04 - 2027.03
日本学術振興会 科学研究費助成事業 基盤研究(C)
福田 竜一, 平口 嘉典, 寺野 梨香, 古橋 元
Grant amount：\4550000 （ Direct Cost: \3500000 、 Indirect Cost：\1050000 ）
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Building Inter-Ethnic social capital and evaluation indicators
Grant number：22K05855 2022.04 - 2025.03
Japan Society for the Promotion of Science Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Grant amount：\1950000 （ Direct Cost: \1500000 、 Indirect Cost：\450000 ）
Presentations 【 display / non-display 】
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わが国におけるムスリムフレンドリーの取組状況と地方圏での対応 International conference
寺野梨香, 佐藤真弓
2020 年度日本農村生活学会大会 （第 68 回大会） 2020.10
Event date： 2020.10
Language：Japanese Presentation type：Oral presentation (general)
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Muslim consumers’ acceptance level in purchasing Imported Instant Noodle International conference
Rika Terano
Thailand Halal Assembly 2017.11
Event date： 2017.11
Language：English Presentation type：Oral presentation (general)
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マレーシアの食品市場セミナー Invited
寺野梨香
グローバル展開講演会群馬県農畜産物等輸出推進機構主催群馬県農畜産物輸出促進セミナー 2017.02
Event date： 2017.02
Language：Japanese Presentation type：Oral presentation (invited, special)
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Malaysian Good Agriculture Practice (MyGAP) towards greener farming practice International conference
Rika Terano
ISSAAS 2016: International Congress and General Meeting 2016.11
Event date： 2016.11
Language：English Presentation type：Oral presentation (general)
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マレーシアにおけるハラル認証制度とイスラム消費者が持つ日本のハラル認証への意識 Invited
寺野梨香
東京農業大学総合研究所主催シンポジウム(於 東京農業大学) 「ハラル食品を知る～新たなビジネスチャンスへの挑戦～」 2016.11
Event date： 2016.11
Language：Japanese Presentation type：Symposium, workshop panel (nominated)
Teaching Experience 【 display / non-display 】
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Principle of Agribusiness management and marketing
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マーケティング基礎
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新興国アントレプレナーシップ
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テクノロジー・マーケティング・ゲーム（日・英）
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Introduction to agribusiness and management
Social Activities 【 display / non-display 】
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マレーシアとハラル解説
Role(s)： Filming support
群馬県農畜産物等輸出推進機構主催 上毛新聞 2017.02