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TERANO Rika Associate Professor |
Employment Record in Research 【 display / non-display 】
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Tokyo University of Agriculture Faculty of International Agriculture and Food Studies Department of Agribusiness Management Associate Professor
2023.04
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Tokyo University of Agriculture Faculty of International Agriculture and Food Studies Department of International Bio-Business Studies Associate Professor
2020.04 - 2023.03
External Career 【 display / non-display 】
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Kyushu University Lecturer
2018.04 - 2020.03
Research Areas 【 display / non-display 】
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Humanities & Social Sciences / Area studies / 東南アジア研究/マレーシア研究
Papers 【 display / non-display 】
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Muslim-Friendly Tourism towards Regional Promotion in Japan: Focusing on the Differences between Regional Characteristics and the Main Actors
TERANO Rika, SATO Mayumi, FUKUDA Ryuichi
Journal of the Rural Life Society of Japan 65 ( 1 ) 4 - 16 2022.03
Language：Japanese Publisher：The Rural Life Society of Japan
<p>Recently, the number of foreign tourists has been increasing in Japan. Although large cities are normally popular sightseeing spots for domestic tourism, tourists on repeat visits tend to expand their destinations to rural areas of the country. Muslim-friendly tourism in Japan requires additional services from service providers in rural areas to prepare appropriate food and accommodation as well as ensure effective communication with Muslims while honoring their cultural values when Muslims visit. This paper aims to capture the trend of Muslim-friendly tourism in Japan across the country with a focus on municipal attempts and analyzing three particular cases in Kumamoto, Okayama and Ishikawa prefectures.</p><p>As an overview, many municipalities have engaged in related projects through which they provide maps and information related to food, accommodation, and prayer rooms for the sake of Muslim tourists. In sightseeing areas where foreign tourists are welcome, stakeholders are actively connected. In the case of Hitoyoshi city, a woman entrepreneur plays important roles in creating a Muslim-friendly atmosphere in its rural area with the help of community involvement among people in the farm stay business. In Okayama and the other two cities, the owner of a catering service joins the farm stay business for foreign tourists, including Muslims, banking on his own experience of serving food in accordance with religious concerns. In Komatsu city, the municipal office takes the initiative to promote Muslim-friendly tourism and encourages restaurant owners to join its tourism service. Although the cases in this study are limited to just three, we were able to observe the different ways by which these project leaders create Muslim-friendly tourism avenues and take responsibility for development. Since their attempts, through trial and error, vary with regard to developing Muslim-friendly tourism at farm stays and restaurants, this further research can benefit other related organizations and stakeholders by sharing knowledge for domestic tourism development. In addition, from the viewpoint of the service providers, it is important to investigate Muslim preferences for tourism content and its environment in non-Muslim countries such as Japan.</p>
DOI： 10.34585/rlsj.65.1_4
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Personal values underlying ethnic food choice: Means-end evidence for Japanese food
Yeong S. Tey, Poppy Arsil, Mark Brindal, Su Y. Liew, Chi T. Teoh, Rika Terano
Journal of Ethnic Foods 5 ( 1 ) 33 - 39 2018.03
Publishing type：Research paper (scientific journal) Publisher：Springer Science and Business Media LLC
Background
Ethnic cuisines are increasingly popular in global food markets. This study identifies the personal values underlying Malaysian consumers' decision making with respect to Japanese food.
Methods
A total of 134 Malaysian consumers were interviewed and analyzed using means-end chain methodology.
Results
Our findings indicate that Japanese food is chosen for the values that the attribute tasty can help achieve, not for that attribute per se.
Conclusion
Identified values primarily related to longevity, meaningful life-style and sense of accomplishment. The identification of these connections is an important step in understanding why a particular ethnic food is favored by foreign consumers. Our findings could be helpful to restaurateurs in meeting marketing strategies with consumer values and policymakers when designing health campaigns. -
Ashari, J. Sharifuddin, Z. Mohammed, R. Terano
International Food Research Journal 25 2018.01
Publishing type：Research paper (scientific journal)
© 2008 IFRJ, Faculty of Food Science & Technology, UPM. As a staple food, the availability of rice is essential for Indonesian people. It is undoubtable that Green Revolution (GR) has a significant contribution to rice production. However, GR also emerges the detrimental impact, mainly on the environment. The expectation is that organic farming is an appropriate solution for dealing with this issue. On one side, the increased in demand for healthy food implies the organic farming has a good prospect. However, the adoption rate of organic farming is still low among farmers. This study aims at examining the perceptions of paddy farmer and factor affecting attitude and behavioral intention to adopt organic rice farming. This study involved 600 paddy farmers as respondents in Sragen District, Central Java, Indonesia. The study grouped the respondents into two categories, i.e., semi-organic and conventional farmers. The data were collected through a structured questionnaire. The results showed that the perceived usefulness, perceived ease, and environmental concern affected positive and significantly on attitude. Meanwhile, the behavioral intention was influenced significantly by attitude, subjective norm, moral obligation and perceived behavioral control. Conclusively, the perceptions on technology characteristic, environmental concern, moral obligation have a positive impact on attitude and intention to adopt organic rice farming. Therefore, the dissemination of organic rice technology should be accelerated to take the advantages of positive attitudes by changing their mindset toward adopting organic rice farming.
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ザンジバルにおけるフィールドワーク指導コーチングフェローによる指導実践の報告 (多文化教育実践(第2回))
阿部 哲, 寺野 梨香, 牛久 晴香
多文化社会研究 = Journal of global humanities and social sciences, Nagasaki University 4 451 - 473 2018
Authorship：Lead author Language：Japanese Publishing type：Research paper (bulletin of university, research institution) Publisher：長崎大学 多文化社会学部
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Zainalabidin Mohamed, Rika Terano, Shun Jing Yeoh, Abdullahi Iliyasu
Journal of Food Products Marketing 23 80 - 98 2017.01
Authorship：Lead author Publishing type：Research paper (scientific journal)
© 2017 Taylor & Francis. Generally, vegetarianism has been gaining in popularity, especially among the Chinese and Indian communities. This could be due to religious beliefs, or it could be due to health concerns. The advancement in food technology has made the intake of plant-based protein products possible for vegetarian consumers through meat substitutes. As food consumption trends in Malaysia are characterized by foods with high cholesterol and calories and lower amounts of plant foods, there is concern about healthy eating and health among Malaysians. Statistics have shown that there are obesity and heart-related problems among Malaysians, that the numbers are increasing, and that these phenomena are related to the food that is currently being consumed by Malaysians. The objective of this study is to identify the potential market for vegetarian food among non-vegetarian Chinese consumers in Malaysia. The specific objectives are to determine the dimensions of non-vegetarian consumers’ opinions toward vegetarian food and diets, and to determine the factors that influence non-vegetarian consumers’ opinions toward vegetarian food and diets. Five hundred Chinese respondents who are non-vegetarians were interviewed using a structured questionnaire distributed in Pinang. Descriptive analysis, factor analysis, and binary logistic regression were used in this study. The results of the study show that more than 58.6% of the respondents have a positive opinion toward vegetarian food and diets. They could be influenced by their demographic profiles, food preferences and knowledge, attitudes, and beliefs toward vegetarian food and diets. Environmental and animal well-being concerns, being taught to be vegetarian for religious reasons, and the influence of surrounding people on eating habits were also important factors influencing non-vegetarians’ opinions on vegetarian food and diets.
Books and Other Publications 【 display / non-display 】
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守りと攻めのベストバランス経営 : 東京農大型バイオビジネス・ケース(NBC)
東京農業大学国際バイオビジネス学科, 渋谷 往男, 今井 麻子, 井形 雅代, 小川 晧士, 木原 高治, 下口 ニナ, 鈴木 萌, 鈴村 源太郎, 寺野 梨香, 半杭 真一, 松本 龍一
清水書院 2022 （ ISBN:9784389430535 ）
Language：Japanese
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藤島 廣二, 伊藤 雅之, 矢野 泉, 木村 彰利, 寺野 梨香
筑波書房 2021 （ ISBN:9784811905976 ）
Language：Japanese
Scientific Research Funds Acquisition Results 【 display / non-display 】
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Building Inter-Ethnic social capital and evaluation indicators
Grant number：22K05855 2022.04 - 2025.03
Japan Society for the Promotion of Science Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Grant amount：\1950000 （ Direct Cost: \1500000 、 Indirect Cost：\450000 ）
Presentations 【 display / non-display 】
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わが国におけるムスリムフレンドリーの取組状況と地方圏での対応 International conference
寺野梨香, 佐藤真弓
2020 年度日本農村生活学会大会 （第 68 回大会） 2020.10
Event date： 2020.10
Language：Japanese Presentation type：Oral presentation (general)
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Muslim consumers’ acceptance level in purchasing Imported Instant Noodle International conference
Rika Terano
Thailand Halal Assembly 2017.11
Event date： 2017.11
Language：English Presentation type：Oral presentation (general)
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マレーシアの食品市場セミナー Invited
寺野梨香
グローバル展開講演会群馬県農畜産物等輸出推進機構主催群馬県農畜産物輸出促進セミナー 2017.02
Event date： 2017.02
Language：Japanese Presentation type：Oral presentation (invited, special)
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Malaysian Good Agriculture Practice (MyGAP) towards greener farming practice International conference
Rika Terano
ISSAAS 2016: International Congress and General Meeting 2016.11
Event date： 2016.11
Language：English Presentation type：Oral presentation (general)
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マレーシアにおけるハラル認証制度とイスラム消費者が持つ日本のハラル認証への意識 Invited
寺野梨香
東京農業大学総合研究所主催シンポジウム(於 東京農業大学) 「ハラル食品を知る～新たなビジネスチャンスへの挑戦～」 2016.11
Event date： 2016.11
Language：Japanese Presentation type：Symposium, workshop panel (nominated)
Teaching Experience 【 display / non-display 】
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新興国アントレプレナーシップ
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テクノロジー・マーケティング・ゲーム（日・英）
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Introduction to agribusiness and management
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Introduction to agribusiness management
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IDEA Summercampプログラム
Social Activities 【 display / non-display 】
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マレーシアとハラル解説
Role(s)： Filming support
群馬県農畜産物等輸出推進機構主催 上毛新聞 2017.02